I love grocery/supermarket shopping. I know the idea of walking up the seemingly endless aisles isn’t everyone’s cup of tea but I love it. Sure it can be a weekly chore but only if you see it that way. Along with picking up the pantry necessities you might discover something new and imagine if Australia’s Coles supermarkets still stocked dresses like these today?!

Dresses available to buy from Coles Supermarkets in 1950s Australia

I’m not exactly sure when supermarkets in Australia started to phase out clothing but I do have vague memories of shopping with my grandmother when I was little and seeing some clothing in the very early eighties. Although, I think it was mostly nightwear. Our supermarkets do still stock some clothing (the quick fix underwear and hosiery variety) but nothing like these. Sure, they were considered ‘budget’ wear but the ‘budget’ clothing of the 50-70s is MUCH higher quality than the ‘budget’ of today.

Dresses available to buy from Coles Supermarkets in 1960s Australia

Dresses available to buy from Coles Supermarkets in 1960s Australia

Along with the fashions I love seeing how the style of advertising changed from illustrations in the late 50s and early 60s to photographs in the late 60s and 70s. Note the change in the Coles logo too.

Dresses available to buy from Coles Supermarkets in 1960s Australia

Slacks and pullovers available to buy from Coles Supermarkets in 1970s Australia

Oh to be able to do my grocery shopping back then! I’d buy all of the dresses, a couple of pullovers and I’d be one happy shopper, wouldn’t you?

Images from The Australian Women’s Weekly: 25 Nov 1959; 23 Nov 1960; 7 Nov 1962; 15 Nov 1967; 10 April 1974.