How cute is this fashion editorial in a 1967 edition of Ladies’ Home Journal?!

“Paper-doll girls need lots of clothes to change into. So do real girls—especially in summer, when there are so many more things to do. Paper-doll girls don’t need to worry about money, but real girls do. That’s why we went out to find four complete, fresh-as-a-summer-breeze wardrobes—each for less than $100. So here’s to the happiest summer ever, always looking pert and pretty as a paper-doll.”

Kathy is rocking orange and her polka dot play dress is particularly awesome.

1967 Ladies' Home Journal: Paper Doll fashion editorial

Check out Evelyn’s pyjamas! I like how every other outfit of hers is a colour from the floral print.

1967 Ladies' Home Journal: Paper Doll fashion editorial

Vicky is kind of adorable don’t you think?

1967 Ladies' Home Journal: Paper Doll fashion editorial

I love Agenta’s bright red pant-dress and also… how cool is her name? Although I want to stick a ‘M’ in front of it… but that might just be me!

1967 Ladies' Home Journal: Paper Doll fashion editorial

I’ve always loved paper dolls and I think this is such a clever way to show wardrobe outfits. I wouldn’t mind one for myself. Wouldn’t you?

Images via rchappo2002 on Flickr